A Winter Park site that looks like the business it belongs to.
Some businesses are judged on the website before a word of it is read — the studio, the practice, the boutique, the consultancy, where the choice is being made on feel as much as on price. If your Winter Park business is one of those, a template with a stock photograph of a handshake is actively costing you money. Fewer pages, written properly, made to look like the business they belong to: that is the version of this work I would rather be doing.
This is where the copywriting pass earns its place on the invoice. What makes a site like this land is rarely the layout — it is whether the words sound like somebody who knows their trade, and getting there takes a conversation rather than a questionnaire.
A project like this usually starts with the Business package, below. About two weeks from the day you approve the scope.
- Cut the page count. Three pages that are right beat eight with two of them padding
- Rewrite the words with you, out loud, until they sound like you and not like a brochure
- Send the enquiry or the appointment straight into whichever calendar you already live in
Pick the one that fits. The price is the price.
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